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When Marlboro was first launched in the US, it was positioned as a cigarette for women. By the 1940s, filters had become popular. Marlboro introduced filters in its cigarette and launched a new campaign to appeal to a wider range of smokers. The cattle rancher, who later became synonymous with the brand, was part of these advertisements. The packaging was redesigned by Frank Gianninoto and the advertising was handled by Leo Burnett. The Marlboro Man campaign arrived in the 1960s. For the next 40 years, the Marlboro Man figured in several campaigns, boosting Marlboros image as a cigarette for strong independent individuals.
In 1992, the Financial World ranked Marlboro as the most valuable brand in the world. Back then, it had a market share in excess of $32 billion. Marlboro cigarettes are now widely recognized the world over and is available in 180 countries. Marlboro King Size Gold is the third most popular brand in the UK and had notched up more than 668 million in sales, in 2011. Interestingly, Marlboro is the company’s only brand among the top ten brands in the UK, with a market share of about 7%.
Blends available and flavors:
Marlboro cigarettes are available in more than 25 varieties like Full Flavor Reds, lights, menthol, ultra lights, stronger than reds, medium strength and more. Some popular varieties are Marlboro Gold, Marlboro King Size, Marlboro Red 25s, Marlboro Menthol, Marlboro Medium, and Marlboro Blend No. 527. Most Marlboro varieties contain Virginia tobacco.
You can buy all these varieties at fagsandtobacco.com along with several other brands.